Have a Clear Hypothesis and Focus Area Before You Start A/B Testing
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I’m continuing with my video series on A/B testing. I added a few new questions this week and the transcription is below. Here are links to part 1 and part 2. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing. What is the hypothesis that you’re trying to prove? Why do you think that your test is more likely to win than what is already on the site? Do you have a good understanding of the customer and why you’re running the test that you’re planning to run, versus just testing for the sake of testing. I think that’s incredibly important. So if you can’t clearly articulate the hypothesis that you’re testing, if you can’t clearly articulate the customer reason why the test is going to be run, I think then it is really difficult to justify running an A/B test. You should probably go back and spend more time getting a sense for who your customer is and what your product is.
Have a Clear Hypothesis and Focus Area Before You Start A/B Testing
Have a Clear Hypothesis and Focus Area Before…
Have a Clear Hypothesis and Focus Area Before You Start A/B Testing
I’m continuing with my video series on A/B testing. I added a few new questions this week and the transcription is below. Here are links to part 1 and part 2. Is there anything that should be done before you can start A/B testing? Before you can start A/B testing, it’s really important that you have a clear understanding of what you’re actually testing. What is the hypothesis that you’re trying to prove? Why do you think that your test is more likely to win than what is already on the site? Do you have a good understanding of the customer and why you’re running the test that you’re planning to run, versus just testing for the sake of testing. I think that’s incredibly important. So if you can’t clearly articulate the hypothesis that you’re testing, if you can’t clearly articulate the customer reason why the test is going to be run, I think then it is really difficult to justify running an A/B test. You should probably go back and spend more time getting a sense for who your customer is and what your product is.